The company began to expand in to new frontiers of the model industry. Four decades ago LEGO started to target young girls with the release of furniture pieces and dollhouses; in 1974 that introduced it is first human being figures, referred to as Minifigures; and in 1979 that expanded in to space with sets presenting astronaut minifigures, rockets, lunar rovers and spaceships. The Scala series debuted that same year, a line of earrings elements directed at young girls. This period also observed the creation of a operations structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen signing up the managerial staff and working to modernize the company’s manufacturing strategies.
The 1970s also saw the introduction of a method that allowed customers to choose certain bricks they planned to purchase and build their own units, rather than acquire pre-made packages; this was popular with adults, as well as kids. In the same decade, Seglar branched away into old territory with the Castle theme, and in 1980 the company added click for more it is first train sets to its collection.
In 1989 Lego announced the Pirate subject, and with it numerous pirate boats, wilderness islands and treasure. The company also enhanced its array of facial expressions, adding beards, eye nicotine patches and lipstick in addition to the typical two eye and laugh. Some more aged Lego lovers resented these types of changes, preferring the more basic faces of earlier units.
As Seglar expanded right into a huge international corporation, completely to find ways in order to meet the requires of their big name clients like Focus on, Wal-Mart and Toys ‘R’ Us, which usually demanded larger selections and faster shipment times. To keep up with these demands, the company begun to reduce total production coming back new products by causing more make use of computerized set up systems.